Apple's hype machine can be described in one sentence:
A series of demos and commercials that show nothing more than a guy in a black shirt and blue jeans using the product.
And therefore, with that level of insane marketing and hype, Apple should be derided for the eventual failure and gotcha-scamming of millions of suckers that buy the things.
You are nucking futs.
1. The MWSF Stevenote:
2. The WWDC Stevenote:
3. The last two weeks:
4. The web campaign:
Now - is there hype around this? Yes. But I submit that 99% of the hype and the reason for the anti-hype backlash is not Apple's fault.
Substitute Steve Jobs with Jergen Hansfrenblebimmonss and Apple with Noika and iPhone with N95 - and let me know if you think that there would be level of hype involved.
Oh wait... it didn't happen? Because the N95 is just more of the same badly designed crap that's been available from cell phone providers since the beginning.
The only hype apple has generated is that, like the iPod, they've made a device that, by all analysis, is what people WANT, rather than the crap that they're forced to choose from if they want a phone/music player/internet device. Yeah - there's a crime right there.
If Apple's campaign were any more understated or subdued on the topic of iPhone, you'd wonder if you'd have to be in a coma to use it.